Are you interested in monetizing your blog? Then you, my friend, need some awesome problem solving money making products you can sell on your blog.
Yes, I know, Captain Obvious here. Understanding that is the easy part. The hard part is deciding WHAT to sell.
Most bloggers struggle to come up with more than a few options for potential products.
Today’s we are being hit over the head being told we need to create courses and sell those.
A few years ago selling e-books was what all the cool cats were selling.
It can be hard to figure out what makes sense for our readers and businesses.
But there are soooo many other options that you can pick from. These offers range from easy, to hard to create. From inexpensive to premium priced products. From printables to planners, from courses to webinars.
Today I’m sharing my BIG list of possible products to sell on your money making blog.
CHOOSE YOUR PRODUCT BASED ON YOUR AUDIENCE
Before you start investing time and money into your product remember to choose what to sell based on what your audience needs.
Your product is their solution.
If your product doesn’t solve THEIR problem it won’t sell.
It’s also important to choose a product that IS matched your audience’s lifestyle.
Creating a 6 week course aimed at busy working parents will not work, no matter how awesome the content.
But that audience may love a short 50 minute masterclass that gets them in and out with real solutions in record time.
DIVERSIFYING IS SMART
Remember to not put all your hopes on one product.
Restaurants don’t sell one food item.
Musicians don’t create one song.
Writers don’t write one story.
So when looking at your strategy make sure to include a few solutions (products) aimed at your targeted buyer.
Most problems require multiple solutions and steps. A smart strategy is to break those solutions into multiple products. And create with a master plan in mind so your next product doesn’t overstep on the last.
5 STEPS TO PRODUCT CREATION (quick and dirty version)
This isn’t just about picking a few product to create and sell, this is about STRATEGY. That means seeing the big picture. How do all the pieces fit together?
Without a strategy you just get chaos. Got it!
Here’s is the 5 step product creation process SUPER simplified:
- Decide which problem your offer will solve and spend time getting to know your target buyer.
- Outline their problem in detail and ALL the steps needed to solve it from zero to completely solved.
- Then plan out 2-5 solutions that you can turn into products.
- Map out an outline for each product so none of your solutions step on the toes of the previous or next product.
- Finally, start creating your free and paid content based on your unique master plan.
Yep, super simple, but simple is usually better.
The list above outlines each step clearly. Get through all the steps and you’ll be ahead of 90 percent of your competition.
Remember you can start creating your free content and lead magnet BEFORE the paid offer is done, you only need to know what you will offer.
Here are 21 types of products to sell on your blog so you can start making money online
21 PRODUCTS TO SELL ON YOUR BLOG!
Product #1: Printables | Difficulty: Easy | Price Point: $
Printables are things you can create and offer for digital download. Think labels, craft templates, inspirational quotes, wall art, organizational printables, and more.
Printables also make great lead magnets!
Product #2: Swipe Files | Difficulty: Easy to Moderate | Price Point: $-$$
Swipe files are great options in the blog about blogging space. Most people HATE to write their own copy and creating a list of handy swipe files can make your reader’s lives so much easier.
Think email welcome sequences, sales pages, webinar promotional copy, ad copy, and more.
Swipe Files make a great Thank You Page flash offer or bonus for a bigger offer like a course.
Product #3: Planners| Difficulty: Easy to Moderate | Price Point: $-$$
People love planners, and almost every niche can benefit from a well-designed planner.
Think blog planners, product launch planners, business launch planners, teacher planners, academic planners, homeschooling planners, fitness planners, meal planners, diet planners, bullet journal type planners, and more.
Planners also make a great Thank You Page flash offer or bonus offer for a bigger paid product.
Product #4: Resource Toolbox | Difficulty: Easy | Price Point: $
Digital resources and online toolboxes can be a great solution for those new to your niche. While the price point may not be high they can be put together quite easily and have the extra advantage of being able to contain affiliate links.
This means the potential revenue is much more than the initial price point. This is also why many bloggers create resource pages that are free. Because just getting those clicks is worth more than the small amount they can be sold for up front.
Think beginner bloggers toolkits, social media platform specific resource pages, copywriting toolkits, etsy seller resources, crafter toolkits, fitness resources, diet specific resources, academic research resources, new teacher kits, new parent resources, and more.
If you don’t want to offer the toolkit for free then adding downloads and printables can make this worth more to potential buyers and also makes a great Thank You Page offer or downsell.
Product #5: E-books| Difficulty: Easy to Difficult | Price Point: $-$$
A few years ago it seemed like everyone had an e-book to sell or giveaway.
These days courses have taken the place of digital product darling but that doesn’t mean e-books should be counted out.
A well designed short and highly useful e-book is still a great asset for your business as long as it’s focused and concise.
What you don’t want is a huge book that is so overwhelming to your reader that it collect dust on their hard drive.
So keep it specific, make sure it very useful, and keep it short.
E-books can be sold on your website through a service like SendOwl or self-published on Amazon among other places.
Many bloggers simply take their blog posts and format them into a single cohesive guide. This makes creating an e-book easy and fast.
Offering a free self-published digital book on Amazon can be a great list building tool as well. Remember Amazon is still a HUGE search engine that few bloggers are taking advantage of.
Product #6: Text Based Templates| Difficulty: Easy to Moderate | Price Point: $-$$
I run a health and wellness website (my big passion) and I follow a blogger who caters to health coaches. Among her products are ready made guides like fitness and eating guides. A few times a year she offers these guides and as far as I can tell (from the Facebook group) they are pretty popular.
While I have never bought one myself other bloggers love being able to have a turnkey product to offer their clients.
If you are an expert in something you might consider creating text based templates like guides, e-books, and plans that your buyers can repurpose and customize as their own.
Product #7: Graphics Templates| Difficulty: Easy | Price Point: $-$$
Graphics are a requirement if you want to stand out in the online world. But most people either don’t know how to design a great graphics or don’t have the time even if they wanted to.
Personally I LOVE creating graphics, I think it’s a holdover from the days when I thought I was going to pursue art as a career. So one of the first ways I started monetizing was to offer custom designed graphics to clients.
When I was mapping out my products for Blog Brand Hustle I realized I had an arsenal of images I had created and decided one of my first products was going to be an amazing set of lead magnet templates.
My graphics packs save my buyers 40+ hours worth of work and helps me monetize my blog (which also means I can afford to keep sharing useful free content). YOU CAN CHECK OUT MY READY MADE LEAD MAGNET TEMPLATES HERE.
Product #8: Photos| Difficulty: Moderate | Price Point: $-$$
If you are handy with a camera you might choose to monetize your blog by offering unique stock photos.
Product #9: Online courses | Difficulty: Moderate to Hard | Price Point: $$-$$$$
Online courses aren’t going anywhere, as long as people have a problem that needs to be solved there will be someone selling a course on how to solve it.
An online course is more difficult and time-consuming to create than most of the other product but if it’s designed strategically it can be a HUGE money maker.
I have created three courses on my first website and several are being rolled out for Blog Brand Hustle.
But courses can take on a life of their own. This is not something to tackle without a solid plan and some clear direction.
Expect to take anywhere from 4-12 weeks to create your course and launches are their own animals. This is one area where I suggest joining a program like Melyssa Griffin’s Blog to Biz course to learn the tech and the strategy behind course creation.
Product #10: Tutorials| Difficulty: Easy to Moderate | Price Point: $-$$$
If courses aren’t a good fit consider creating tutorial/training type videos instead.
Instead of created dozens of video and up to 10 modules of content like with a course, tutorial videos can be a single tech training or series of trainings that show the “How to” of your reader’s problem.
Almost any niche can be turned into a tutorial style video training and you can use the same course platforms, like Teachable, to host your tutorial videos.
Product #11: Masterclasses/Webinars| Difficulty: Moderate | Price Point: $-$$$
Sitting snuggly between full multi-module courses and highly targeted tutorials/training videos is the Masterclass.
Masterclasses are webinar style videos that cover one topic and usually include a combination of strategy and tutorials.
Unlike the training videos masterclasses usually include strategy, methodology, and background to approach the problem from a broader angle.
Whereas courses cover multiple aspects of the problem in up to a dozen modules, masterclasses are ONE training for ONE highly targeted problem.
For example is you target helping bloggers launch a blog each component could be:
Masterclass: Choosing a sizzling hot niche for success from day one of blogging
Tech Training: How to set your blog up on WordPress, even if you have zero experience and techy things make you want to vomit into a shoebox.
Course: From zero to product launch: How to strategically set up your blog, create a product, launch to ravenous fans, and make it rain stacks of CASH.
See the difference, each product fits into the other like two spoons in a drawer, they are separate but work beautifully together.
Also notice the scope and delivery is very different for each. You are targeting your reader at each point in their journey.
This is how you strategically plan your products…in cohesive complimentary components. It’s the difference between a symphony and a collection of wild cats wailing.
Strategy NOT chaos.
Learn about how to take your paid offers to the next level with my signature Evergreen Funnel Blueprint Course
Product #12: Memberships | Difficulty: Moderate to Hard | Price Point: $-$$$
My new favorite product is a membership style digital subscription that gives buyers access to a collection of content.
This content can be anything from monthly masterclasses to stock photos. It can include almost any of the options I’ve already mentioned. The main thing is that it needs to be regularly updated with fresh content within the topic.
And as with the tutorial, webinar, and course models, it can be designed to fit almost any niche.
Buyers are usually billed monthly (though I have also seen one year at a time billing or lifetime access pricing) to belong and access the membership’s content.
I’ve seen prices range from $10 a month to $100 per month. However most membership programs land somewhere around $30 a month.
Some of my favorite membership models are:
- The Blogger’s Guide to Traffic (a fantastic traffic focused membership from Tara Dawn)
- FoodMatterTV (a HUGE collection of health and wellness content)
- Unstoppable Expedition (an amazing membership for freelance website designers)
The membership model has the advantage of creating a somewhat stable and recurring source of income (something bloggers often miss when focusing on courses and a handful of launches a year).
You can also offer it at a lower price point than an in depth course making it more approachable to a larger audience.
The biggest drawback is that you are committing to creating new content for the membership so if you don’t like that kind of pressure and deadlines this may not be the right approach for you.
Product #13: Case study and “copy me” training| Difficulty: Easy to moderate | Price Point: $-$$$
A variation of the training and masterclass type content above is the case study.
With this product you are basically taking a success story (ideally your own) and teaching people how to duplicate that success for themselves.
This type of content fits nicely within the masterclass style delivery but can even be formatted into a small course or e-book.
They key with the case study is that it is modeled after a success story and you outline EXACTLY how to duplicate that success.
Product #14: Exclusive Facebook Group| Difficulty: Moderate | Price Point: $-$$
Another great option is the exclusive Facebook group.
For the most part I see these exclusive groups as part of a course or membership but occasionally they are marketed as standalone products.
The key here is to make sure you have an engaged and content rich group. Many bloggers do Facebook Lives on a regularly basis within these exclusive groups. Offering weekly live trainings can help sell the buyer on your group.
The downside is that it can be hard to keep the buzz going, much of the success relies on others sharing and exchanging tips. But a good host can encourage this with weekly Q&A sessions, blogger spotlights, and even rewards for being active and helpful within the group.
Product #15: One-on-One Coaching| Difficulty: Moderate to Hard | Price Point: $$$-$$$$
If you really know your stuff you may consider adding one-on-one coaching to your offerings. Not only can this be a great money maker but it can also help you learn more about your audience by working with individuals.
As a certified health coach I’ve been doing one-on-one health coaching for several years now, and even though I’m trading dollars for hours I still love working with clients on an individual basis.
The key here is to charge enough to make it worth the time spent AND limit yourself to a small number of clients.
Taking on more clients means you are spreading yourself dangerously thin and this makes it hard to help anyone in a meaningful way.
Now that I’m juggling two websites (this one and my wellness site) I’ve cut back my coaching clients to two per month. But those two get a TON of my attention and almost 24/7 access to me during our time together.
For the record I don’t recommend you give your clients 24/7 access to you, but since most of my clients are dealing with serious health issues it’s important to me that they know I’m completely dedicated to their success (though they do understand it may take me a few hours to reply, especially during off hours).
I charge $2000 and up for my one-on-one coaching but I’ve seen other coaches charge much more, especially in the business to business space.
Ultimately what you charge depends on the transformation you can offer. The bigger the transformation the more you can charge.
Your rates also depends on who you are willing to serve, for example, while I could charge more I still want to make sure I’m accessible to families who need my help. So my rates reflect that.
If you want to monetize NOW, without having to create a course, a series of trainings or other longer content I suggest you consider highly targeted one-on-one coaching.
Product #16: Group Coaching| Difficulty: Moderate to Hard | Price Point: $$$-$$$$
Group coaching is a variation of the one-on-one model where you coach a small group on the same problem instead of one at a time.
This allows you to help more people at once but also might mean more work juggling several sets of needs simultaneously.
The timeline for this type of coaching can take place over a weekend over months, again, it depends on the transformation.
As with one-on-one coaching, you can coach virtually or in person, some coaches even do destination getaway style group sessions which can be hard to pull off but also creates an amazing experience.
But do make sure you are very specific about the promised transformation, be clear about what the coaching does and does not include.
Also be clear about what is expected of the client. This is about them doing the work. You are the facilitator, they are the creators of the transformation.
After years of health coaching I’ve learned it’s just as important that my clients know what THEIR responsibilities are so they can be ready to put in the hard work.
Make sure everyone knows what you offer and what you cannot do. This will help you avoid awkward situations where clients can feel mislead or letdown because of a misunderstanding.
On the upside this model means you can help a lot of people and make more money doing what you love.
Product #17: Service| Difficulty: Moderate to Hard | Price Point: $$$-$$$$
Coaching is about them creating the transformation for themselves, a service is about YOU creating it for them.
Almost any niche can be turned into a service, but again it’s important to be clear about what is and is not included.
Setting realistic expectations, vetting your clients, outlining potential timelines, and making sure communication stays open are all key to create a successful service.
If you are struggling to come up with a service think about your buyer’s problem. Now think about the places where you can offer to solve a part of that problem for them.
Using the blogging example from earlier, you might offer to setup their website, create their sales copy, or write their lead magnet for them. The possibilities are endless.
Initially I found all my blogging clients on freelance platforms and formed many great relationships from helping them succeed.
You can also meet potential clients through face to face networking like through meetup groups. If you are in the health and wellness space or parenting space maybe going to related events or putting up postcards in places where your audience is.
I know several people who’ve had success by giving talks or one day trainings in real world settings.
I know this post is about making money with your blog, and I just proposed getting out into the real world, but your blog can give you the authority you need to be taken seriously and boost your confidence in real world situations.
Product #18: Physical products | Difficulty: Moderate to Hard | Price Point: $-$$$
Another option is to create physical products that you can either sell directly from your website or on a third party site like Etsy or Amazon.
Physical products can anything from mugs, t-shirts, framed quotes, physical planners, books, games, supplements, beauty products, crafted products, baby products and more.
The possibilities here are truly endless.
If you aren’t ready to implement a full store on your site (with can be a tech nightmare) try using Etsy. It costs very little to get started with Etsy and you can use Facebook groups and social media platforms like Pinterest and Instagram to funnel traffic to your store.
Another alternative is opening a Shopify store, while the cost is higher (plans start at $30 per month) you can customize your store and don’t risk losing visitors to other vendors like with Etsy and Amazon.
If physical products feel like too big of an investment consider digital products (like many of those mentioned earlier) which can also be sold on Etsy or your own site.
Product #19: Monthly Subscription Boxes| Difficulty: Moderate to Hard | Price Point: $$
This one can feel a bit out there but subscription boxes are super trendy right now and creating a monthly service is much easier with the help of platforms like CrateJoy.
While this might not be great fit for all niches there are several where this can be perfect.
If you help solve problems for readers within the food, health, fitness, child, domestic, beauty, pet, or esoteric related niches then subscription boxes might make a great addition to your product offerings.
You will have to invest in boxes and initial product but the potential to showcase your offering on a third party platform and enjoy recurring revenue can make the small investment worth it.
Product #20: Software/software as a service | Difficulty: Hard | Price Point: $-$$$$
Okay software isn’t an option for everyone, but if you can create a targeted solution that no one else is offering (or at least not offering the way you can offer it) this can be a game changer and sky rocket your success.
I’m reminded of an old saying, something along the lines of “the money isn’t in the gold mining, it’s in selling the mining equipment”.
If you have a great idea but are struggling with startup funds then consider launching a well planned Kickstarter campaign to seed your genius.
While this model won’t be an option for most of us (raising hand), if you have a solution that just needs to get out into the world AND have the stamina and tech savvy to see it through to completion then consider the software as a service solution.
Product #21: An App| Difficulty: Hard | Price Point: $
A tech based product option is the App as a product.
Full disclosure I am NOT well versed in the world of app development but I do know with a good developer this is a viable option if your audience can be well served by an app AND you have a way to promote it in the first place.
Hiring a developer to create an app can be worth the investment if you already have an audience and an app would be a great solution to their problem.
Offering a free app can also introduce you to a totally new audience and give you income from ad revenue.
Again, this solution is not for everyone, but it can set you apart from your competition and showcase you to a totally new audience if you have the tech savvy and know how.
Hole mole! 4000+ words later I think we’ve covered almost every product imaginable.
But now that you are armed with this epic list there is no reason to not start making money.
Remember friends, strategy first.
We want to avoid the chaos that comes with zero strategy and the pain of creating endless blog posts with little to nothing to show for it.
Follow the steps I listed at the beginning of this post and start really diving into your reader’s problems.
What can your offer your readers to solve their biggest problems and turn them into happy buyers? A good strategy is a win-win for everyone.
If you are ready to create a strategic lead magnet that build a list of buyers instead of readers then sign-up for the Lead Magnet Challenge & Mini Course, it’s 5 days of actionable info, tips, resources, and an amazing surprise bonus. Plus it’s FREEEEEEEE! Grab your spot now!
Until next time!
Hugs + hustle!
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